Join us for the International Conference on Behavioural Economics: Redefining Economic Approach, Emerging Insights Beyond Unbounded Rationality, organized by the Research Centre and Department of Economics, Lady Doak College, Madurai, in collaboration with Agapuram Policy Research Centre, Erode. This hybrid-mode conference, taking place on 11th and 12th September 2025 at BCMMT, brings together renowned speakers, economists, researchers, and industry experts from around the world to explore new dimensions in behavioural economics and its impact on modern economic thought.