India is known for its rich cultural practices, family values, hospitality, and ethics. It was an economic superpower for over a millennium and is on the verge of regaining its rightful stature soon. One of the major bottlenecks in the development of our country is the lack of good civic sense among Indians. Despite improvements in literacy and enrollment in higher education, unfortunately, there has not been any perceptible improvement in the civic sense of the public.

As per the latest Swachh Survekshan Report (2024-25), not even a single city from Kerala, one of the most literate states in India, is ranked among the top 50 cities. Mattanur, the top-ranked city in Kerala, is ranked 53^rd nationally, followed by Alappuzha at the 80^th position.

Furthermore, organising awareness campaigns alone is hardly effective without decentralization and community-driven efforts at the local level. The NITI Aayog report on ‘Reforms in Urban Planning Capacity in India’, released in 2021, mentioned that during the period 2011–2036, urban growth would account for 73% of the total population increase.

There is a saying my father often quotes: “We can wake up someone who is in a deep sleep, but we can never wake up someone who is pretending to be asleep.” The awareness campaigns are beneficial to someone who is unaware of their wrongdoing. These campaigns help them understand and rectify their mistakes, but in our country, that’s not the case.

We can relate the above-mentioned findings to the recent Gross Domestic Behaviour Survey by India Today (2025). The Survey presented a few statements to the respondents from 21 states and 1 union territory, requesting them to either agree or disagree with the statements. Based on the responses, the States were ranked. The statements were broadly categorized in the following themes: “Civic Behaviour”, “Public safety”, “Gender attitudes” and “Diversity & discriminations”. Under the Civic Behaviour theme, Tamil Nadu secured 1^st place followed by West Bengal, Odisha, Delhi and Kerala in 2^nd, 3^rd, 4^th and 5^th places respectively. In the remaining 3 themes, “Public safety”, “Gender attitudes” and “Diversity & discriminations” Kerala secured the 1^st place. In overall rankings too, Kerala secured 1^st Place in the Gross Domestic Behaviour survey.

Under the Civic Behaviour theme, the survey asked the respondents to agree or disagree with the following statement: “It is ok to throw litter on the road/public place, if there is no public garbage bin available”.  Almost 99% of respondents in Kerala either strongly or somewhat disagreed with the statement, helping the state secure the first position for the statement. This clearly indicates that people are well aware that throwing litter on the road is wrong, which is actually a matter of common sense. Yet not even a single city in Kerala featured among the top 50 places in Swachh Survekshan, demonstrating that awareness alone does not guarantee responsible civic behaviour.

While strict measures such as bans and prohibitions may be very effective in certain cases, they are not as sustainable as the efforts driven by voluntary participation. Hence, there is a need to promote and ensure the active involvement of citizens in civic matters. China is a case in point, having figured out that the antidote for irresponsible civic behaviour is decentralization and community participation. The country has achieved significant results through its community-based governance. At the neighbourhood committee levels, residents participate in committees that handle disputes, cleanliness and local events. It also employs other measures like Civilized City Rankings, social credit rewards, and public shaming for civic violations. Though Kerala is renowned for its decentralization, it lacks behavioural governance tools like China’s reward – punish civic systems that transform awareness into actions.

It is high time we adopt a pragmatic citizen-reward mechanism to encourage better civic sense among our youth and the general public. For example, governments could introduce a “Good Citizen Card (GCC)”. This GCC could be awarded to individuals who pay loans, electricity bills, and property taxes on time; follow traffic rules properly; have no criminal records, especially against children, parents, women, or the elderly; refrain from creating public disturbances; and maintain public hygiene. Additionally, the GCC could include parameters related to education, health, environment, skill development, cultural values, and other aspects that promote responsible citizenship.

An autonomous body could be tasked with implementing this citizen-reward initiative to ensure transparency and neutrality. Governments could incentivise the holders of GCC with various benefits, such as preferential allocation of seats in trains, priority or relaxation in cooking gas connection, electricity connection, property registration, or other services. The governments could also consider holding of GCC a prerequisite for government jobs at all levels.

It is pertinent to note the similar initiative of the Indian Railway—Lucky Yatri Yojana—a privately sponsored initiative that turned every valid train ticket into a lottery entry, offering daily cash prizes of Rs. 10,000 and a weekly jackpot of Rs. 50,000 to incentivize commuters to travel with a ticket and curb fare evasion. Though the scheme did not take off as intended, the takeaway from the scheme is that incentives encourage people positively. Governments can formulate a robust rewarding mechanism to improve civic sense of our citizens, in addition to the existing stringent laws.

The Union Government, in its Budget for 2025-26 has announced the setting up of “Urban Challenge Fund”, wherein “the Government will set up an Urban Challenge Fund of Rs.1 lakh crore to implement the proposals for ‘Cities as Growth Hubs’, ‘Creative Redevelopment of Cities’ and ‘Water and Sanitation’.” For the current year, the Union Government allocated Rs. 10,000 crore under the proposed Fund. The government could implement a citizen-reward initiatives, such as GCC, under this Fund and encourage responsible civic behaviour from its citizens.

The Author is Public Policy Fellow at AgaPuram Policy Research Centre, Erode

The views expressed by the author are personal and does not reflect or represent the views of the AgaPuram Policy Research Centre, Erode.